I'm not about to pretend to know who this KISER person is, but I must commend his/her/its new line of sweater/kuffiyah combinations as a breathtaking example of the entrepreneurial spirit, this time into the niche(?) market of the lazy. Not since the invention of the remote control, ladies and gentlemen...
The company's next move, KABOBfest's very own fashion critic/market research fellow at the Forbes Center for the Adoring of the Filthy Rich, Chaim Sugarman, reports, is to take a page from folks at Arm and Hammer baking soda by attempting to convince a wider audience of the sweater/kuffiyah combination's varied utility.
Currently, a small section of the sales force is considering ways to sensitively market the new product to those among us who were never allowed to play video games in our youth thus lack the proper eye-hand coordination to tie such scarves.
A larger part of the sales team, however, is focused on a new collection of advertisments set to launch this fall, targeting those of us who know how to tie keffiyahs, thank you very much, but are desperately seeking to save thirteen seconds each morning when getting dressed to go to work by not having to tie said kaffiyahs. When the aggregate is reflected in next year's tax returns, these workers/consumers will face only one dilemma: what does one buy with their extra $86? In a written statement, KISER has promised to help them figure this out.
Tuesday, January 01, 2008
Keffiyah Kraze finds market niche in the lazy/scarf-tying challenged/pressed-for-time among us
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4 comments:
Well, I have to admit, it does look fly and warm, and plus KISER actually uses the word "kefia" to describe the appropriated pattern, instead of calling it a "riveria scarf" or "table clothe design"
holy crap i think the designers are arab, i just found their blog. http://kiserblog.wordpress.com/
would i be a sell out if actually spent the $86??
Edmund and all,
According to the website
"KISER
Born in Nigeria to American parents, Kiser Haydar Barnes discovered his love for graphics after being introduced to graffiti while attending high school in Israel. Influenced by early Hip-Hop culture, Kiser began to create his own visual language inspired by the African and Middle-Eastern societies he experienced growing up. He went on to study graphic design at The Rochester Institute of Technology where he refined his vision beyond street art to encompass almost everything graphic."
Interesting background huh. That $86 sweater is hot and well-beyond my TJ Maxx ass's budget.
Will
By the way, if you follow the country links in Kiser's bio, you get an idea of his politics. "Nigeria" links to a blog entry on oil politics; "Israel" connects to the Israel-Palestinian conflict entry on wikipedia; and "American" links to a page about Native Americans.
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